About Us

MINI FOCUS is an independent watch brand operated by Shenzhen Focus Industrial Co.,Ltd. Established in 2017, the company is committed to R&D, production and sales of cross-border watch. At present, our products are well received by international customers from Europe, America, Middle East, Southeast Asia, Africa, South America and Russia and other countries and regions.

Located in Nantou Town, Zhongshan, manufacturing base covers a total area of nearly 7,000 square meters. Moreover, the flagship store is situated in the Guangzhou Zhanxi Watch & Clock Town, the largest watch trading market in China, attached by a brand operation center in Guangzhou &Shenzhen.
Manufacturing base integrates the functions of R&D, production, processing, OEM, sales and service. Possessing the manufacturing workshop with the dust-free production environment that covers more than 2000 square meters, manufacturing base has 20 automated production lines and full manual process lines. A few globally advanced vacuum waterproof watch testers are available there, which allow the on-line batch testing to carry on simultaneously. It features strong strength and self-owned well-equipped facilities, ranging from packaging machine, R&D laboratory, thermostatic laboratory, anti-drop laboratory to dehumidification laboratory. Manufacturing base inherits the brand soul of NAVIFORCE, prioritizing product quality, and strictly makes a total of 28 processes involved under control, including material selection, production, assembly, packaging and shipment. Each process is required to be conducted in the state of quality control (QC) in order to ensure that every watch delivered to the customer is a qualified product. From material selection to shipment, we always implement the highest quality standards of the alloy watch in the industry!

MINI FOCUS adheres to the deeply-seated brand spirit of “Crafted with ingenious watchmaking know-hows, focused on every accurate minute”. As we look into the future, MINI FOCUS would pursue individual design, explore exquisite craftsmanship and perfect customer experience as always.